FORE! Buffalo Groupe

FORE! Genna Shelnutt and Buffalo Groupe.

If you haven't heard about this herd, you should. Buffalo Groupe is one of the most well-organized and professional teams in golf creative marketing, operating under the ClubWorks umbrella—a broader family of companies specializing in private club management, development, and marketing.

My first time at the PGA Show, I kept asking around about who does marketing for the clients I gravitated toward, and I kept hearing the same name: Buffalo Groupe. Buffalo Groupe. Buffalo Groupe... A bit back when I started From The Fringe, one of the first people I had an encouraging and exciting conversation with was Genna Shelnutt, the Creative Director at Buffalo Groupe. She was both kind-hearted and passionate about the work—and since then, I've kept an admiring eye on the clients and creative they produce.

With a focus on "escape," they are elevating clients in the golf industry, tourism, and real estate—it's quite the dreamy roster of creative clientele. Their work inspires aspiration—it makes you want to go there, visit that place, and soak in the experience. They put bucket list destinations on your radar and elevate brands to a level of polish and respect in this highly competitive industry.
If you're in the orbit of golf marketing or you're a brand or resort client, it's worth keeping an eye on what the Buffalo Groupe herd is doing and the direction they're heading.

From The Fringe, being a humble solo venture, we're always looking to lend creative expertise and ideas—and we hope to work with Buffalo Groupe in the near future.

https://buffalogroupe.com/

FORE! is a weekly series from From The Fringe highlighting the people and organizations shaping golf. From The Fringe also creates premium video content for golf courses, resorts, and brands. Interested in a feature or working together? Connect at johnny@fromthefringe.golf