Open Pitch : Ideas for brands in golf

This is Open Pitch.

Every week I build out a creative idea in my head and pitch it directly to the brand it was made for.

Ten episodes and counting….

Episode 10 — Greyson One lone wolf stays when everyone else walks off. Stay Hungry — a cinematic :30 spot about the untamed spirit within every golfer who can't stop playing. Moonlight, sprinklers, a black raven tracing ball flight across the night sky. Ah-oooo.

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Episode 9 — Acorns Gambling has slithered its way into mainstream sports. Here's an idea that goes the other direction. Par Saves — every time your favorite players save par, you save money with auto investments into your Acorns account. Real fans. Something real to cheer for.

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Episode 8 — Supergoop Justin Rose is trying to play golf. The Sun won't leave him alone. Don't Let The Sun Get To You — a :30 spot concept where the product hero moment is earned, not inserted. UV RAYS. UV RAYS. UV RAYS. Supergoop and play on.

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Episode 7 — Cadillac & the PGA Tour The Cadillac Championship is back at Doral. Signature Flavor — a content series highlighting local culture at each Tour Signature stop. Episode 1: Jhonattan Vegas, a Venezuelan native, drives a Cadillac from the course to El Arepazo in Doralzuela.

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Episode 6 — Michelob Ultra Bertie Gregory, Nat Geo nature doc guy, goes up close in golf. His first destination: the legends of the PGA Champions Tour. Jimenez, Daly, Monty, Els. Out here, it gets pretty wild.

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Episode 5 — Rolex The moment of victory is real. It arrives. It passes. A cinematic film built around Masters Week asking what greatness really is — and whether it's about chasing the win or being completely present for every shot that leads to it.

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Episode 4 — Whoop Golf is one of the few sports where fans walk the course and get activity in during the event. Walk the Walk — a fan activation that challenges PGA Tour fans to move more, tracks their journeys, and celebrates the most active all season long.

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Episode 3 — Black Sheep Coffee Two golfers. One hole. One Matcha on the line. Matcha Match Play — a content series that puts Black Sheep's matcha as the trophy worth winning.

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Episode 2 — Guinness Golf is a game that brings you back no matter how you play. Guinness is a beer that brings people together. At the end of the day, that's what it's all about.

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Episode 1 — Johnnie-O The brand is named after its founder. So is the discount. The Johnnie-Only Discount — a campaign built for every Johnny out there who didn't know they were already a brand ambassador.

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