Open Pitch : Ideas for brands in golf

This is Open Pitch.

Every week I build out a creative idea in my head and pitch it directly to the brand it was made for.

21 episodes and counting….

Episode 21 — Sweetgreen
Good food meets sweet greens. Four ideas for how Sweetgreen can show up in golf — a halfway house at the turn, a putting green inside their locations, practice green signage, and a partnership with the GCSAA’s Thank a Super program. Thanking the greenskeepers for the sweet greens — with Sweetgreen.

→ Watch the Open Pitch Video: Sweetgreen Pitch
→ View the deck: Good Food. Sweet Greens.

Episode 20 — Waymo
A bad cart partner, a fleet of intelligent driving machines, and a very serene ride home. Plus on-course activations with Ping — a driverless range picker, the Ping × Waymo Driving Challenge, and a small sign on 18 with a smart message... Waymo is the way to go. Let’s go!

→ Watch the Open Pitch Video: Waymo Pitch
→ View the deck: Waymo × Golf

Episode 19 — Going Back to Golf School
Can a rusty 10 handicapper, born in 1987, former high school golfer, get down to scratch? Pushing 40 and chasing scratch — an original content series covering every step of the game improvement journey. PGA coaching, TPI, club fitting, mental training, Operation 36, First Tee, and maybe a foursome of old friends convinced to quit their lives for a bit and do it together.

→ Watch the Open Pitch Video: Going Back to Golf School
→ Interested in the deck? Reach out: johnny@fromthefringe.golf

Episode 18 — The Underline Miami
A community putting green along Miami's 10-mile linear park and trail — (possibly) presented by TGR Ventures, PopStroke, and First Tee Florida. A gateway to golf in the heart of the city, with potential to scale across the High Line Network nationwide. Plus a Coconut Grove Golf School, a disco, and a comedy club. Very serious about all of it.

→ Watch the Open Pitch Video: The Underline Pitch → View the deck: The Underline × Golf

Episode 17 — Peter Millar
A lifestyle shoot and campaign built around a family and friends retreat at Norris Lake, Tennessee. Pontoon boats, paddle boards, fishing, campfire, cornhole, mahjong — and golf clubs on the pontoon cruising to the course on the lake.

→ Watch the Open Pitch Video: Peter Millar Pitch → View the deck: Elevated Escape at Norris Lake

Episode 16 — Delta Airlines
Three ideas for Delta and the PGA Tour. Cinematic inflight flyovers of golf courses. Sponsoring the ideal ball flight path on broadcast. And the Biscoff bunker. Cleared for takeoff.

→ Watch the Open Pitch Video: Delta Pitch → View the deck: Delta Airlines × PGA Tour

Episode 15 — Golf Cruise
What if there were a cruise that was all about golf? Viking, Windstar, or Oceania. Torrey Pines to Pebble to Bandon. The Irish Coast. The Island Green Day. Jim Nantz morning voice notes. From the sea to the tee.

→ Watch the Open Pitch Video: Golf Cruise Pitch → View the deck: From The Sea To The Tee

Episode 14 — The Little Potato Company
A dedicated fan cheering section at the Farmers Insurance Open. The Potato Patch. Potato bucket hats, recipe yell cards, gourmet potato stand on course. MASHED POTATOES!!! Rooting for Potatoes.

→ Watch the Open Pitch Video: Little Potato Pitch → View the deck: The Potato Patch

Episode 13 — SUN DAY RED
A fan activation built around Tiger's iconic 2005 chip shot on 16 at Augusta. A replica green, a Tiger appearance, and a chance for fans to do something legendary. Sunday at the 16th.

→ Watch the Open Pitch Video: SUN DAY RED Pitch → View the deck: Sunday at the 16th

Episode 12 — Signature Golf Holes
A pitch for From The Fringe's own cinematic golf series. Episode 2 shot at Walt Disney World Golf featuring Grumpy's Gauntlet on Magnolia. Looking for brand partners and iconic courses to keep it going.

→ Watch the Open Pitch Video: Signature Holes Pitch → Watch Grumpy's Gauntlet: YouTube

Episode 11 — Apple Fitness+
Golf-focused fitness IRL events that pop up at PGA Tour stops. Ticket holders get an exclusive class during tournament week. Run with Rory, Strengthen Like Scottie, Getting Toned with Tony. Crush your rings. Crush your drives.

→ Watch the Open Pitch Video: Apple Fitness Pitch → View the deck: Apple Fitness+ × PGA Tour

Episode 10 — Greyson One lone wolf stays when everyone else walks off. Stay Hungry — a cinematic :30 spot about the untamed spirit within every golfer who can't stop playing. Moonlight, sprinklers, a black raven tracing ball flight across the night sky. Ah-oooo.

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Episode 9 — Acorns Gambling has slithered its way into mainstream sports. Here's an idea that goes the other direction. Par Saves — every time your favorite players save par, you save money with auto investments into your Acorns account. Real fans. Something real to cheer for.

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Episode 8 — Supergoop Justin Rose is trying to play golf. The Sun won't leave him alone. Don't Let The Sun Get To You — a :30 spot concept where the product hero moment is earned, not inserted. UV RAYS. UV RAYS. UV RAYS. Supergoop and play on.

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Episode 7 — Cadillac & the PGA Tour The Cadillac Championship is back at Doral. Signature Flavor — a content series highlighting local culture at each Tour Signature stop. Episode 1: Jhonattan Vegas, a Venezuelan native, drives a Cadillac from the course to El Arepazo in Doralzuela.

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Episode 6 — Michelob Ultra Bertie Gregory, Nat Geo nature doc guy, goes up close in golf. His first destination: the legends of the PGA Champions Tour. Jimenez, Daly, Monty, Els. Out here, it gets pretty wild.

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Episode 5 — Rolex The moment of victory is real. It arrives. It passes. A cinematic film built around Masters Week asking what greatness really is — and whether it's about chasing the win or being completely present for every shot that leads to it.

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Episode 4 — Whoop Golf is one of the few sports where fans walk the course and get activity in during the event. Walk the Walk — a fan activation that challenges PGA Tour fans to move more, tracks their journeys, and celebrates the most active all season long.

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Episode 3 — Black Sheep Coffee Two golfers. One hole. One Matcha on the line. Matcha Match Play — a content series that puts Black Sheep's matcha as the trophy worth winning.

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Episode 2 — Guinness Golf is a game that brings you back no matter how you play. Guinness is a beer that brings people together. At the end of the day, that's what it's all about.

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Episode 1 — Johnnie-O The brand is named after its founder. So is the discount. The Johnnie-Only Discount — a campaign built for every Johnny out there who didn't know they were already a brand ambassador.

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